Words and Pictures

A Lush Garden of Visual Concepts.

Prototype redesign of the venerable Motor Trend magazine, a leading automotive enthusiast publication.
Prototype cover design for a successor to the now-defunct Improper Bostonian magazine. Created for Emerson College students as a case study, its business case emerged with potential for an actual launch.
Concept for an original motoring-enthusiast publication targeted initially to denizens of Boston’s opulent North Shore.
Proposal for redesign of Jacksonville magazine, based in Florida’s most-populous city.
Magazine concept about exclusive travel destinations for the nouveau riche crowd.
Connecticut Trails is a brand-extension concept to guide Connecticut magazine readers on top destinations in their scenic state.
Discover New Hampshire concept travel guide is for travelers across the Northeast and Mid Atlantic to discover the Granite State.
The MaineLand was conceived as a joint venture between Maine’s Down East magazine and outdoor enthusiast retailer L.L. Bean, selling the Maine brand and nature-loving lifestyle to Bean’s 20 million worldwide catalog list.
Sample cover for The MainLand featuring sailing off the state’s vast shoreline.
The MaineLand’s grilling cover theme.
A MaineLand cover devoted to sporting dogs.
A cover iteration depicting Mainer’s affection for their four-legged family members.
Experiment for an upscale editorial product for feline owners and aficionados.
Redesign proposal for Hispanic Network magazine featuring Rosie Perez.
Cover design for redesign of teen magazine brand Tiger Beat.
Cover format update for OK!, a celebrity tabloid.
Cover design for Yoga Journal.
Cover design example for Yoga Journal redesign pitch.
Redesign proposal for Yoga Journal.
Spread featuring fashion items from Your Prom magazine.
Cover study for Opera News Magazine (Copy)
Advertising design for classic Gucci horse bit loafers.
Design proposal for Roundel, a magazine dedicated to BMW enthusiasts.
Redesign proposal for Automobile, a venerated car magazine launched by famed journalist David E. Davis, Jr.
Catalog cover for still life photographer's fine art.
Spread from photographer’s fine art catalog featuring a dramatic Anthurium flower.
Spread from photographer’s fine art catalog.
Example of wall art from Ervin Heron fine collection.
Book cover for Heroun & Company capabilities publication.
Contents page from Heroun & Company capabilities publication.
Section divider from Heroun & Company publication.
Book cover of street photography by J. Heroun featuring two young men embracing on a New York City street.
Book cover for exhibition of James J. Kriegsmann photographic portraits, featuring a young Diahann Carroll.
Cover design for museum exhibition and book proposal.
Self Evident Announcement (Copy)
The Informed Traveler’s Guide to Brazil (Copy)
Book cover design on the psychology of love.
Design update based on original book cover of classic novel The Web and the Rock by Thomas Wolfe.
Proposed book cover about gatekeepers of the art world by author Sarah Thornton.
Book cover of short story collection by author Matty Selman.
Book cover for celebrity health guru, Candice Kumai.
Promotional publication cover for mixed-martial arts fighter media campaign.
Book cover design for tennis icon Novak Djokovic.
Book cover for The Women’s Health Diet book, featuring bold typography and branding paired with a fit young woman.
Cover design for New York Times best-selling book The Abs Diet.
Cover design for The Men’s Health Diet book.
Cover and interior design for The Men’s Fitness Exercise Bible, written by Sean Hyson, C.S.C.S.
Proposed cover design for The 14-Day No Sugar Diet.
Cover design for Sugar Free 3 self-help book by author Michele Promaulayko.
Cover design for Becoming Ageless by Strauss Zelnick.
Animal spirit themed shirt.
Branded merchandise for Galvanized Group digital media company.
Baseball cap design for Galvanized Group digital media company.
More examples of applied graphics for Galvanized Media.
Tote bag design for Galvanized Media.
Design Motel black-on-yellow clock face.
Design Motel teal-and-white-on-black clock face.
Watch concept based on Leica camera proprietary font.
Watch design using Leica camera proprietary font.
Aspen city mug, silho on white.
Aspen city mug in tabletop context.
Exploration for Vaughn 76 product label design.
White label wine branding for legacy Shelter Island hotel.
Photo-illustration concept for Men’s Health magazine on naturally-sourced vitamin supplements.
Branding for a short-lived Instagram-based show hosted by a blond female sommelier.
Heron Sans font family created for Men’s Health magazine with Font Bureau.
Visualization of roving vehicles for Boston TV, an internet-based media platform.
Direct mail promotion featuring a famous quote by legendary industrial designer Raymond Loewy.
Celebrity pin-up calendar featuring Playboy model Joanna Krupa.
Cover design for dog-themed calendar.
Letterhead for the Audubon Society, by legendary New York design firm M&Co. Heroun illustrated the grass along the lower edge.
Menu proposal for Boston-area seafood restaurant.
Menu design for Tribeca restaurant.
Cover art direction and design for The New Republic on the rise of DIY abortions. Photograph by Eric Ogden.
Prototype spread for a New Republic redesign.
Event announcement for The New Republic in the pages of the magazine.
Prototype title page design for a front-of-book section called D.C., a reference to The new Republic’s historic home base.
Front section spread design for The New Republic.
Cover design for Bicycling magazine as part of a comprehensive redesign.
Art direction and design for influential fashion trade publication Sportswear International.
Feature opener for Sportswear International. Photograph by Renee Cox.
Fashion spread for Sportswear International featuring red amoeba-like human forms against bright yellow background.
Fashion opener for Sportswear International, photography by AnnaLisa.
Sportswear International feature story, photographed by Thomas Schenk.
Sweater Statements (Copy)
Fashion feature for Sportswear International, photographed by Melissa Rodwell.
Sportswear International editorial spread, photography by AnnaLisa.
Pages from Sportswear International, photographs by AnnaLisa.
Fashion editorial for Sportswear International, photography by Thomas Schenk.
Women’s Health magazine cover concept, featuring Elizabeth Banks (Copy)
Feature spread from Women’s Health relaunch.
Olivia Wilde profile from Women’s Health magazine.
Section opener for Women’ Health redesign.
Cover profile of Elizabeth Banks in Women's Health magazine.
Fitness editorial from Women’s Health, photography by Walter Ioss.
Cover art direction and design for Design News, an industry trade publication for product design engineers.
Feature opener from Design News.
Cover design for industry trade publication CommVerge.
Men’s magazine concept eponymously named for celebrity grooming and style expert Vaughn Acord of Mizu Salon, Park Avenue, New York.
Cover study for Vaughn Acord men’s magazine.
Cover study for Vaughn magazine, which explored the concept of an impermanent type treatment for branding, changing with each issue.
Cover study for Vaughn that diverges from closeup to context pictorials that drive a wider narrative.
Cover study of Vaughn featuring Keanu Reeves winking.
Feature story for Eat This, Not That! on foods for longevity. Prop styling by Chris Car. Photograph by J. Heroun.
Neon sign created for title page of Boston Magazine’s annual Best of Boston issue.
This satire of Michael Kennedy sex scandal for Boston Magazine was picked up by New York and national press. Conceived and directed by J. Heroun.
Profiles of gay parents several years before legalization of gay marriage. Boston Magazine profiles by Gretchen Voss.
Fashion editorial for Boston Magazine. Photography by Butch Belair.
Fashion spread for Boston Magazine.
Boston Magazine investigative piece on corrupt doctors peddling unnecessary cosmetic surgery.
Secondary section to cosmetic surgery cover story.
A random collection of Boston Magazine covers under J. Heroun.
Best schools cover for Boston Magazine.
Feature opener on reported story on the competition between New England’s elite private schools.
A random selection of single pages from Boston Magazine.
Boston Magazine profile of then-Editorial Page Editor of the Boston Globe.
Boston Magazine feature navigating one of the city’s hidden gem neighborhoods, a regular service component introduced by J. Heroun.
Typographic poster design combining words letterforms into abstract art.
Room view of Heroun typographic poster and wall art.