Word Marks and Typography

The beauty and power of expertly crafted letterforms to express meaning, convey trust, and motivate action is core to effective visual communication.

Shape magazine logo (Copy)
Banner design for men's magazine (Copy)
Men's Health cover banner, redrawn for a third-generation refresh. Shown in the brand’s signature red on white background.
Women’s Health, a brand extension of Men’s Health, drawn in a style.
Alternate Women’s Health banner featuring spur serif custom lettering by J. Heroun and Cyrus Highsmith.
Proposed word mark update for Yoga Journal using a playful serif type style in all lowercase with contrasting script lettering.
Final word mark iteration for The Improper Bostonian magazine featuring a robust, bold serif italic type style.
Improper Bostonian word mark configured for social media and digital applications.
Proposed logotype for Boston TV, a local video magazine concept.
Logotype for BossTown magazine, featuring a bold serif italic type style.
Magazine cover banner update for Muscle & Fitness magazine, featuring a masculine san serif italic type style.
Retro type styling for proposed regional travel magazine Connecticut Trails.
Proposed type style for regional travel magazine cover banner Discover New Hampshire.
Proposed word mark for travel magazine title Arriviste.
Proposed script lettering style for BestLife digital media brand.
Fluid, swash letterforms evoke feline qualities for an upscale cat lovers’ magazine.
Word mark brand identity for Hispanic Network media group.
Banner design for Jacksonville city magazine featuring expressive bold serif italic type style.
Proposal for Opera News branding upgrade features elegant art deco-inspired high-contrast letterforms.
Cover and brand logo redesign for political journal (Copy)
Updated branding for legacy teen magazine Tiger Beat.
Branding for digital automotive journal The Detroit Bureau features chiseled, machined type style.
Proposed brand upgrade, an evolutionary design based on the original.
Car and Driver Banner (Copy)
The word 'ROUNDEL' in red letters with a stylized 'O' resembling a circle.
Text "Vaughn" in gray font on a white background
Juventus newsletter logo with tagline "The Newsletter of Anti-Aging and Physical Renewal Science"
"Sportswear International" text logo on a white background.
V76 Product Label Update (Copy)
Stylized ampersand and letter 'C' logo on a white background.
"Arizonan Alliance" logo with red, orange, and yellow abstract shapes.
Moravian University logo with star design
Massimo Vignelli logo with "Massimo" in bold black letters and "Vignelli" vertically aligned and mirrored.
ETNT Mind + Body logo featuring black text and a blue cross on a white background.
Red text "CLICK!" on a white background
Stylized text 'ERVIN HER ON' in vertical alignment, alternating green and black letters.
Logo of Douglas J Aveda Institute with stylized text.
Monika Chiang logo with stylized "Mc" above name.
Logo displaying the text 'MONIKA CHIANG' in capital letters.
"The Chequit Shelter Island" logo with a white background.
Perigold logo on white background
Logo of CCar Photography Boston with stylized text inside an oval
Logo of Marion Street Capital with a modern design, featuring the words "Marion Street Capital" in stylized black and blue letters on a white background.
EE|COS logo with text 'Ecological and Environmental Consulting Services' in green font on white background.
Abstract logo with maroon, black, and pink elements on a white background.
Geometric logo with "H & CO" in red, black, and green on a white background.
The Jaguar text logo in red and black
Bold black gothic text spelling "Tim Dooling" on a white background.
Logo with bold letters AAXyz and text "Architecture Art XYZ"
Boston's Best 2018 award badge from The Improper with laurel wreath design.
Logo of Terrible T's featuring a shield design with a crown, bold red letter 'T', and the word "Terrible" above. Styled in gold and gray.
Graphic design with text 'Sevilla España' on a red and orange starburst background.
Stylized sunburst logo with text 'Luxor Egypt'
Green starburst design with the words "Dakar Senegal" in yellow text.
The Body Club logo featuring a line drawing of a dancer, with text reading "Dance, Sports, Strength, Fitness, Yoga, Meditation, Nutrition."
Logo with abstract lettering spelling 'ODESSA' in black and red
Label design for Cold Harbor Brewing Company, featuring a watercolor lighthouse illustration, established in 2005, a product of Virginia.
Bank of America logo with a USA flag map.
Yellow and white concentric circles with the word 'REACH' in bold letters.
"Fastback Automotive Photography" logo with purple script text on a white background.
The word "Fastback" in overlapping red and blue geometric letters on a white background.
The word 'GALVANIZED' in bold black letters with a red exclamation mark replacing the letter 'I' on a white background.
"Eat This, Not That!" text logo in black with red exclamation mark.
Logo with large red letters "dC" and black text "deCloud" followed by "FASHION FOLLOWS FUNCTION."
Logo with Design Motel on bold sans serif letters on one line, with Boston in smaller capital letters centered below. The words are contained in a six-sided polygon frame.
Logo reading 'White St' with 'Tribeca' above and 'Restaurant • Bar' below.
Logo of Trident Galley & Raw Bar, featuring a stylized seahorse holding a trident and located in Hingham, Massachusetts.
Illustration of a hand catching a red ticket labeled "Travel Buzz."
Logo with the text 'GO TRAVEL' in blue and a blue paper airplane icon above.
Logo featuring the word 'TRAVELIST' with a gradient color from red to purple, accompanied by a silhouette of an airplane above a curved line representing a flight path.
Logo with text 'The Worldly' in stylized font inside an outlined oval design.