Word Marks and Typography

Expertly crafted typography is core to effective communication design. Heroun believes in the beauty and power of letterforms to express meaning, convey trust, and motivate action.

Banner design for men's magazine (Copy)

Proposed word mark update for Yoga Journal using a playful serif type style in all lowercase with contrasting script lettering.

Final word mark iteration for The Improper Bostonian magazine featuring a robust, bold serif italic type style.

Improper Bostonian word mark configured for social media and digital applications.

Proposed logotype for Boston TV, a local video magazine concept.

Logotype for BossTown magazine, featuring a bold serif italic type style.

Magazine cover banner update for Muscle & Fitness magazine, featuring a masculine san serif italic type style.

Retro type styling for proposed regional travel magazine Connecticut Trails.

Proposed type style for regional travel magazine cover banner Discover New Hampshire.

Proposed word mark for travel magazine title Arriviste.

Fluid, swash letterforms evoke feline qualities for an upscale cat lovers’ magazine.

Banner design for Jacksonville city magazine featuring expressive bold serif italic type style.

Proposal for Opera News branding upgrade features elegant art deco-inspired high-contrast letterforms.

Updated branding for legacy teen magazine Tiger Beat.

Branding for digital automotive journal The Detroit Bureau features chiseled, machined type style.

Car and Driver Banner (Copy)

The word 'ROUNDEL' in red letters with a stylized 'O' resembling a circle.

Text "Vaughn" in gray font on a white background

V76 Product Label Update (Copy)

Red text "CLICK!" on a white background

Stylized text 'ERVIN HER ON' in vertical alignment, alternating green and black letters.

Bold black gothic text spelling "Tim Dooling" on a white background.

Boston's Best 2018 award badge from The Improper with laurel wreath design.

Graphic design with text 'Sevilla España' on a red and orange starburst background.

Green starburst design with the words "Dakar Senegal" in yellow text.

Label design for Cold Harbor Brewing Company, featuring a watercolor lighthouse illustration, established in 2005, a product of Virginia.

Yellow and white concentric circles with the word 'REACH' in bold letters.

The word "Fastback" in overlapping red and blue geometric letters on a white background.

The word 'GALVANIZED' in bold black letters with a red exclamation mark replacing the letter 'I' on a white background.

Illustration of a hand catching a red ticket labeled "Travel Buzz."

"Now Boarding" displayed on an airport-style flip board.

Blue stamp graphic with the text 'The Travelist' in white lettering.

"Art enables us to find ourselves and lose ourselves at the same time." - Thomas Merton, on a red background.

Green background with a quote in black text: 'Art is not what you see, but what you make others see.' —Edgar Degas, with red quotation marks.

Inspirational quote by Henry Ward Beecher on purple background: "Every artist dips his brush in his own soul, and paints his own nature into his pictures."

Quote about creativity by Steve Jobs on a dark background with red quotation marks.

Inspirational quote by Pablo Picasso on a bright pink background.

Quote reading "Creativity comes from a conflict of ideas" by Donatella Versace, on a green background.

Inspirational quote: "Far better to live your own path imperfectly than to live another’s perfectly." —Bhagavad Gita, on a brown background.

Quote from Albert Einstein about creativity

Inspirational quote: 'Art washes away from the soul the dust of everyday life' by Pablo Picasso, written in elegant font on an olive green background with pink quotation marks.

Quote image with text "Creativity is a drug I cannot live without" by Cecil B. DeMille on an orange background.

Quote: "Creativity is more than just being different. Anybody can plan weird; that's easy. What's hard is to be as simple as Bach. Making the simple, awesomely simple, that's creativity." —Charles Mingus. Red text on yellow background.

Quote on a dark background, "Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will" by George Bernard Shaw, with large orange quotation marks.

Quote by Ralph Waldo Emerson about flowers and beauty on a purple background.

Inspirational quote by Ray Bradbury on a dark purple background with orange quotation marks. The text reads: "Don't think. Thinking is the enemy of creativity. It’s self-conscious, and anything self-conscious is lousy. You can’t try to do things. You