The Improper Bostonian, the Perpetual Upstart

“The Proper Bostonian is a very well-defined type. His basic character traits are almost unmistakable. This is undoubtedly because Boston Society has always devoted a great deal of attention to his breeding. The Proper Bostonian did not just happen; he was planned.” —From The Proper Bostonians by Cleveland Amory

Mark Semonian conceived The Improper Bostonian while in college as a poke in the eye to his city’s staid reputation. As a visionary neophyte, this young publisher created a beloved family-owned institution with outsized influence. Heroun was pivotal in evolving the magazine’s identity throughout its entire chronology. And true to its defining ethos, flouted brand orthodoxy by reinventing each audacious biweekly cover, embracing the publication’s upstart spirit through to its final edition.