The Improper Bostonian, Perpetual Upstart
“The Proper Bostonian is a very well-defined type. His basic character traits are almost unmistakable. This is undoubtedly because Boston society has always devoted a great deal of attention to his breeding. The Proper Bostonian did not just happen; he was planned.”
—From The Proper Bostonians by Cleveland Amory
Mark Semonian conceived The Improper Bostonian during his college years as a bold challenge to his city’s reserved reputation. As a visionary newcomer, he transformed a daring idea into a cherished family-owned institution with remarkable cultural impact. Heroun played a crucial role in shaping the magazine’s evolving identity over its entire history. In keeping with its rebellious ethos, the brand consistently defied conventional norms by reimagining every audacious biweekly cover, embodying the publication’s spirited, upstart character right through to its final edition.



















































































































































