Heroun & Co.
Communication Design

At the intersection of Art and Commerce.

Brand Identity and Logo Design
Brand identities built to endure. Logo and wordmark development, typographic systems, and brand guidelines that deliver message, structure, and unmistakable visual presence.

Website Design
Squarespace expertise for entrepreneurs, artisans, and professional services. Plus, eCommerce solutions in collaboration with Shopify specialists Arctic Grey, LTD. of Mountain View, California.

Editorial Content and Creative Direction
Books and publications shaped by decades in leading national media delivering innovation, clarity, and intelligence.B

Marketing and Communication Messaging
Integrated design across print and digital channels applied to brochures, pitch decks, presentations, campaigns, email design, and print collateral.

Product and White Label Design
Inspired visual acumen from merchandise to propriety product design. print

Selected Work

Editorial Dexterity
More than three decades of creative and editorial leadership across national and regional media brands have shaped a disciplined approach to hierarchy, structure, and narrative. That perspective informs every system I design — bringing versatility across the full spectrum of editorial content, grounded in the belief that effective messaging begins with storytelling that informs, engages, and endures.

“Design is not just what it looks like and feels like. Design is how it works.” 
—Steve Jobs